Paper Tigers Hear Them Roar

Can it really be true, as so many tree huggers believe, that pulp and paper production are major contributors to global warming?

At a UN conference in 1987, sustainability was defined as developments that “meet present needs without compromising the ability of future generations to meet their needs”. This roughly means that we should look after the planet for our children, so in the context of media, is paper-based print really so terrible? There is so much misinformation buzzing around the wires that we thought it might be useful to find out just what the paper industry is doing to protect one of the planet’s most marvellous resources.

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