Colour Me Carbon

What’s the hottest topic in print these days? Judging by the spate of recent announcements, it’s carbon calculators. They’re everywhere, from Google’s calculator and those of NGOs such as the Carbon Trust and Envirowise in the UK, through to energy companies the world round. Even book publishers are getting into the act. For instance, Finnish book printer WS Bookwell’s ecocalculator calculates CO2 emissions and environmental impacts based on materials alternatives, production data and print run specifications.

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